Find out how your rooms feel before a guest tells you in a review

Clean Insights is AI cleaning inspection software for hotels and hospitality. Walk a floor with your phone, get a perceived cleanliness score per room, and fix what's dragging the guest experience down before it costs you a star.

A warm, softly lit guest washroom with twin basins Housekeeping: room passed Review: "didn't feel clean"

Housekeeping can be flawless and the reviews still mention "not clean"

Guests rarely separate cleaning from everything else that shapes a first impression. A single detail can carry a whole review, whether or not housekeeping had anything to do with it.

Housekeeping checklists don't capture what a guest notices

A made bed and a stocked minibar are not the same thing as a room that feels fresh, calm and cared for the moment a guest opens the door.

One bad detail defines the whole impression

Scuffed paint, a stray hair, an odd smell in the corridor: guests remember the one detail that broke the spell, not the ninety-five percent that was right.

You find out from the review, not before it

Without a way to check rooms the way a guest experiences them, the first signal you get is often a public one star review you can't take back.

Scan a floor the way a guest experiences it

  1. Walk the rooms and corridors with your phone

    Photograph guest rooms, corridors and lobby areas in the order a guest would move through them. Log what a photo can't capture: smell, sound, temperature.

  2. AI scores it against five drivers of guest experience

    Every space is scored on visible cleanliness, sensory environment (light, colour, scent, temperature), user behaviour, staff presence, and the physical condition of the room. A person checks every finding before it ships.

  3. Get a report ranked by what to fix first

    Findings are routed by owner: housekeeping, maintenance, or the operations team, so quick fixes get done before the next guest checks in, not after a review goes up.

A hotel lobby with the reception desk unmanned and the ceiling lighting off Feel Index 58

The same lobby on two scans. Housekeeping did not change between them: the lighting, the planting and a visible host at the desk did. Drag to compare.

Illustrative scores.

Where this pays off

Catch it before the review does. Score the exact rooms and corridors a guest walks through, on the same cues that shape a review.
Protect your rating. A property that scans and fixes proactively has fewer of the small, avoidable details that turn a four-star stay into a three-star review.
Brand it as part of your quality promise. Export reports under your own brand for owner updates, franchise audits or quality assurance visits.
Track it over time. Rescan the same rooms on the same scale after a refresh or a change in housekeeping provider, and show the improvement in numbers, not impressions.

Five founding hotels and hospitality groups get ninety days at no cost

Five hotels or hospitality groups across the UK and Europe get full access and help shape the product while using it on real rooms. We read every application personally.

No calls, no demos, no meetings. Apply, get access, start scanning. Feedback runs through the AI feedback button inside the app.

You get

  • 90 days of full access, 5 scans, your own branding, unlimited rooms and floors
  • Afterwards €99 per month in year one, half the planned rate, cancel any time
  • A product roadmap steered by your feedback

We ask

  • One real scan within 60 days
  • Feedback via the in-app button as you work
  • An anonymised case study and a short testimonial

No credit card, no auto-renewal. Five places. Once they are filled, the next opportunity is the public waitlist.

Apply for a founding place

Three fields, two minutes. We reply within two working days. If it is a fit, your access simply arrives in your inbox.

Pick the role that fits you. If your sector is not live yet, you join the waitlist for the next phase.

Questions we get asked

Does this replace our housekeeping inspections?+

No. Housekeeping inspections check whether tasks were completed. Clean Insights scores how the finished room actually reads to a guest, including things a task checklist doesn't cover, like lighting, scent and clutter.

Can we use this for franchise or brand-standard audits?+

Yes. The same scale and five drivers apply to every property, so scores are comparable across rooms, floors, and locations in a portfolio.

How reliable is the AI analysis?+

Every room is assessed against the same fixed set of research-based cues, so scoring is consistent across rooms, buildings and time. Every finding links to photo evidence, and every report carries a methodology annex. You review and edit everything before it reaches your client. We call the model research-based rather than validated. During the founding programme we calibrate scores against on-site user surveys and publish what we learn.

How is our data protected?+

Data is hosted in the EU, and a data processing agreement (GDPR / UK GDPR) comes standard. Photos capture spaces, not people. A scan documents rooms; it does not assess staff. You stay in control of your data; deletion on request.

What does it cost after the founding period?+

Founding partners pay €99 per month in year one. Planned standard pricing: from €149 per scan on credits, or €199 per month with scans included. Final pricing lands at public launch. One sold audit covers many months of the tool.

See the room the way a guest sees it, before they write the review

Apply for a founding place